image credit: Pxhere
The pandemic has forced many B2B companies to add ecommerce capabilities quickly to keep orders flowing.
“B2B organizations that were planning to do more with digital five years down the road had to accelerate their timeline. Covid made them,” said Challin Meink, senior marketing director for Avionos, an agency.
The transformation is almost certainly permanent, changing how B2B companies operate. It’s also incomplete.
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