Tag: Digital Marketing

October 27, 2021

Early 2020 was rough for marketers. Remember the doom and gloom marketing-job forecasts? The real-life stories of layoffs? Well, here is some good news 20 months later, marketing jobs are bouncing back, big-time. According to a report from LinkedIn, marketing […]

October 25, 2021

Facebook has launched a new series of virtual training sessions for female business owners, in celebration of Women’s Small Business Month, which provide tips and insights to help female entreprenuers succeed in the post-COVID landscape. As explained by Facebook: “According […]

October 15, 2021

Advertising Week is being held in New York next week, and Facebook will be taking part, with a range of sessions looking at various aspects of digital marketing, which you can tune into via Facebook’s dedicated Advertising Week mini-site. As […]

July 14, 2021

Search Engine Optimization (SEO) is one of the top skills that are needed by marketing professionals. It’s getting more challenging every day to understand the ins and outs of this art form. HubSpot offers an SEO certification that can increase […]

April 29, 2021

The signs in the digital customer experience industry have been clear for years now: marketers and those charged with creating digital experiences recognize that customers and prospects navigate brands digitally outside of websites. No argument here. And the analysts have […]

March 31, 2021

We’ve got marketing training to strengthen your branded consumer goods company’s relationships with your target audiences. In order to build a loyal fan base, your brand strategy and style need to reflect your overall vision for the business. Having a […]

February 8, 2021

Are they going to kill the golden goose? That was my first thought when Microsoft bought LinkedIn back in 2016. As a provider of B2B social media services, my agency relies on LinkedIn (along with Twitter) to generate reach and […]

January 29, 2021

What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits. 2020, right? How do marketers respond in 2021 which still, let’s all […]

January 28, 2021

Sales and marketing. We often hear these two words lumped together, but the truth is that in many organizations, sales and marketing teams work separately. This has always seemed counterintuitive to me. Marketing is responsible for putting out messages and […]

January 18, 2021

In 2020, small businesses were forced to be nimble to grow and survive. As a result, more small businesses accelerated their digital transformation efforts to quickly and effectively reach customers online. Through all of the turmoil, key marketing trends emerged […]

November 13, 2020

The Technology Acceptance Model (TAM) is designed to measure the adoption of new technology based on customer attitudes. TAM is largely credited to Fred Davis in 1989, when he was part of the Computer and Information Systems, Graduate School of […]

October 21, 2020

Only 10 years ago, artificial intelligence (AI) was just a lofty concept for consumers, appearing in pop culture references or fleeting news stories. Today, it pervades every corner of life, from Siri on our iPhones, to smart home security systems, […]

June 10, 2020

We can see and feel the impact of COVID-19 on a company of any size. By now, many have refactored their business logic by cutting expenses as much as practical, offering contactless delivery options or curbside pickup, etc. Internet marketing […]

June 4, 2020

Companies like to talk about being customer centric. The trouble is, the majority are doing more talking than listening. If you look at the most successful companies right now — Amazon, Instacart, Netflix — they’re successful in large part because […]

June 2, 2020

Here’s a non-shocker: U.S. marketing spend is falling and will continue to do so. And hundreds of thousands of marketers will be out of jobs. US jobless claims passed the 40 million mark last week, after all. Just how bad […]

June 1, 2020

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]

May 26, 2020

Today, marketing shifts happen without warning and seemingly overnight. The novel coronavirus caused the initial wave, and now the industry is impacted by the surf. People under stay-at-home orders are spending more time online, leading to Facebook traffic spikes, Google search adjustments, […]

May 20, 2020

We all know the old saying “if you fail to plan, you are planning to fail”, but when it comes to digital marketing, this really is the case. It has never been more important than it is now to create […]

May 19, 2020

Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all […]

May 18, 2020

Cutting costs has become a necessity for corporate survival, and the marketing budget is often the first one to be affected. But cost-cutting does not have to negatively impact growth and long-term success. In fact, it can actually serve as […]