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What Really Drives LinkedIn Follower Growth?

February 8, 2021

Via: CMSWire

Are they going to kill the golden goose? That was my first thought when Microsoft bought LinkedIn back in 2016.

As a provider of B2B social media services, my agency relies on LinkedIn (along with Twitter) to generate reach and awareness for technology companies. And I wasn’t looking forward to seeing the LinkedIn purchase turn into another example of how most acquisitions destroy value.

Flash forward to today and it’s the opposite of what I expected.

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