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Data Management May Sound Boring But It’s Crucial for Marketing Success

June 1, 2020

Via: CMSWire

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight of the most important foundational elements of marketing? For many folks, it has.

Consider data management as an example. How often do we talk about it, or spend time intentionally focused on related processes? The answer is not much. Data analytics are certainly exciting and can draw a crowd, and data science sounds even more intriguing. But data management?

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