What now? Marketing leaders currently face that very question for 2021 marketing strategies after a tumultuous 2020 that saw record layoffs, marketing budget cuts and dramatically-shifting buyer habits.
2020, right? How do marketers respond in 2021 which still, let’s all agree, has a very 2020 feel to it about 30 days in: no major economic recovery in sight, and COVID-19 still remains a huge threat to global health in spite of vaccine development.
Do you still be bold, exploring new markets, product innovation and new customers? Or do you revert back to the tried and true existing-customer playbook, upselling, cross-selling and investing deeper into customer loyalty programs?
