Marketing leaders everywhere have spent the last few weeks taking stock of our “new normal” and what this global pandemic means for their brands. As events are canceled, campaigns get postponed, and much of communication goes digital, we are all reevaluating how to best care for customers and maintain our reputations in a climate where every action feels strange and unfamiliar. Marketing depends on building trust and having conversations with your audience. Yet in a moment of global crisis, it can feel incredibly difficult to send any message at all.
