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Tag: AR


Apps & Sites, Mobile Commerce

Snap Provides Tips for Advertisers Looking To Tap Into Super Bowl Discussion

February 7, 2024

Via: Social Media Today

Looking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands […]


Advertising & Marketing, Technology

Why augmented reality should be part of your holiday marketing strategy

November 6, 2023

Via: Marketing Dive

The holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]


Apps & Sites, Mobile Commerce

Walmart app to bring virtual makeup try-on to customers

October 13, 2023

Via: Retail Dive

The virtual makeup try-on experience is another way Walmart said it is creating personalized shopping experiences for its customers. Additionally, it’s making personalized experiences more accessible to customers who shop with the retailer, according to the release. The AI technology […]


News

Walmart tests more AI, AR shopping tools

October 10, 2023

Via: Retail Dive

In addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]


Mobile Commerce, Mobile Marketing

Pinterest focuses on possibility in new global ad push

September 25, 2023

Via: Marketing Dive

While Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]


Editorial

Top Technologies That Will Shape E-commerce in 2023 & Beyond

July 18, 2023

Via: Eileen Hill

E-commerce, short for electronic commerce, refers to buying and selling goods and services over the Internet. Over the past few years, it has transformed how businesses operate—and revolutionized the shopping experience for consumers worldwide. In today’s digital age, e-commerce has […]


Platforms

Amazon gives sellers access to Hexa’s AR, 3D tech tools

June 6, 2023

Via: Retail Dive

The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in […]


Advertising & Marketing, Technology

Mets Previews New AR and Shopping Ads at NewFronts

May 4, 2023

Via: Social Media Today

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]


Apps & Sites, Mobile Commerce

Snap Unveils New Features at 2023 Partner Summit, Including AR and AI Elements

April 19, 2023

Via: Social Media Today

Today, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]


Mobile Commerce, Mobile Marketing

Snapchat Launches Ray Tracing for More Realistic AR Effects

February 15, 2023

Via: Social Media Today

Snapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]


News

Don’t Miss These Top CX and Marketing Events in 2023

January 18, 2023

Via: CMSWire

With a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]


Apps & Sites, Mobile Commerce

Snapchat Announces Paid Add Ons for AR Lenses, New AR Initiatives at Lens Fest 2022

December 6, 2022

Via: Social Media Today

Snap is holding its annual Lens Fest event today, where it’s already provided a range of new insights into key AR advances, and how Snapchat is aligning with the next digital connectivity shift. Snap has also shared a range of […]


Mobile Commerce, Mobile Marketing

Snap Highlights the Rising Potential of AR for Marketing in New Report

November 21, 2022

Via: Social Media Today

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]


Mobile Commerce, Mobile Marketing

Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

October 11, 2022

Via: Social Media Today

Snapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]


Mobile Commerce, Mobile Marketing

Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

September 29, 2022

Via: Social Media Today

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]


Mobile Commerce, Mobile Marketing

Snapchat Shares New Insights to Assist in Your Halloween Campaign Planning [Infographic]

September 13, 2022

Via: Social Media Today

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]


Apps & Sites, Mobile Commerce

Meta Announces New Activations for Pride Month, Including Stickers, AR and VR Projects

June 1, 2022

Via: Social Media Today

Meta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]


Technology, Website design and optimization

Meta Announces the Launch of its First Retail Store to Showcase its Hardware Products

April 25, 2022

Via: Social Media Today

If Meta wants to see wider adoption of the metaverse, then it needs to get more people into VR headsets, and today, it’s taking the next steps on that front with the announcement of a new Meta Store in Burlingame, […]


B2B

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

April 19, 2022

Via: B2B News Network

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]


Advertising & Marketing, Technology

Metaverse: What’s to Come for E-Commerce?

April 18, 2022

Via: Social Media Today

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]