February 7, 2024
Via: Social Media TodayLooking to run promotions on Snapchat during the Super Bowl this weekend? This will help. Snapchat recently commissioned Kantar to analyze a range of Super Bowl-related campaigns in the app, in order to establish what works best, and how brands […]
Advertising & Marketing, Technology
November 6, 2023
Via: Marketing DiveThe holiday season is undoubtedly a pivotal time for retailers, marked by heightened consumer engagement, increased spending and the potential for lasting brand impressions. However, the ever-evolving retail and marketing landscape calls for innovative strategies to captivate the audience, and […]
October 13, 2023
Via: Retail DiveThe virtual makeup try-on experience is another way Walmart said it is creating personalized shopping experiences for its customers. Additionally, it’s making personalized experiences more accessible to customers who shop with the retailer, according to the release. The AI technology […]
October 10, 2023
Via: Retail DiveIn addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]
Mobile Commerce, Mobile Marketing
September 25, 2023
Via: Marketing DiveWhile Pinterest has fewer active users than the other major social media platforms, its users tend to be highly engaged and use Pinterest for inspiration when it comes to cooking, travel and decor, among other categories. The new campaign makes […]
July 18, 2023
Via: Eileen HillE-commerce, short for electronic commerce, refers to buying and selling goods and services over the Internet. Over the past few years, it has transformed how businesses operate—and revolutionized the shopping experience for consumers worldwide. In today’s digital age, e-commerce has […]
June 6, 2023
Via: Retail DiveThe collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in […]
Advertising & Marketing, Technology
May 4, 2023
Via: Social Media TodayMeta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]
April 19, 2023
Via: Social Media TodayToday, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]
Mobile Commerce, Mobile Marketing
February 15, 2023
Via: Social Media TodaySnapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]
January 18, 2023
Via: CMSWireWith a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]
December 6, 2022
Via: Social Media TodaySnap is holding its annual Lens Fest event today, where it’s already provided a range of new insights into key AR advances, and how Snapchat is aligning with the next digital connectivity shift. Snap has also shared a range of […]
Mobile Commerce, Mobile Marketing
November 21, 2022
Via: Social Media TodayWith AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]
Mobile Commerce, Mobile Marketing
October 11, 2022
Via: Social Media TodaySnapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]
Mobile Commerce, Mobile Marketing
September 29, 2022
Via: Social Media TodaySnapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]
Mobile Commerce, Mobile Marketing
September 13, 2022
Via: Social Media TodayHalloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]
June 1, 2022
Via: Social Media TodayMeta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]
Technology, Website design and optimization
April 25, 2022
Via: Social Media TodayIf Meta wants to see wider adoption of the metaverse, then it needs to get more people into VR headsets, and today, it’s taking the next steps on that front with the announcement of a new Meta Store in Burlingame, […]
April 19, 2022
Via: B2B News NetworkWith the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]
Advertising & Marketing, Technology
April 18, 2022
Via: Social Media TodayMeta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]