Tag: AR

June 6, 2023

The collaboration with Hexa marks Amazon’s continued experimentation with augmented reality. With Hexa’s technology, Amazon sellers can also create high-definition marketing materials, such as packshots and lifestyle images, from their 3D images, Hexa Chief Technology Officer Jonathan Clark said in […]

May 4, 2023

Meta has previewed some new AR and Reels ad options, which will help brands tap into the popularity of each format, while it’s also looking to continue building its in-stream commerce tools, as part of a resurgence of its in-app […]

April 19, 2023

Today, Snapchat held its annual Partner Summit, where it previewed a range of new updates and tools, and shared new stats on usage trends, evolving behaviors, and more. And there’s a heap to get through – first off, Snapchat provided […]

February 15, 2023

Snapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects. It’s fairly subtle in this example, […]

January 18, 2023

With a renewed emphasis on customer experience and marketing in 2023, many leaders are eager to attend virtual and in-person events where they can engage with CX and marketing experts, attend sessions where they can learn about the latest trends, […]

December 6, 2022

Snap is holding its annual Lens Fest event today, where it’s already provided a range of new insights into key AR advances, and how Snapchat is aligning with the next digital connectivity shift. Snap has also shared a range of […]

November 21, 2022

With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many […]

October 11, 2022

Snapchat’s taking an interesting approach to Halloween this year, by enabling users to not only try on potential Halloween costumes via AR in the app, but also, to purchase any outfit that they’ve digitally tried on direct from the display. […]

September 29, 2022

Snapchat continues to lean into sports coverage, as it looks for ways to expand its reach and resonance, announcing a new deal with European Football League LaLiga, which will see Snap host exclusive content, weekly highlights, historic archives, top goals […]

September 13, 2022

Halloween is coming (10/31), and Snapchat has today provided some new insights into the value of the app for connecting with Halloween shoppers, and boosting Halloween promotions at the right time, and in the right way, via its various ad […]

June 1, 2022

Meta has announced a range of new additions for Pride Month, including new stickers and AR activations across its apps, and dedicated VR spaces to highlight queer culture, and showcase the LGBTQ+ community. First off, on Meta’s latest stickers and […]

April 25, 2022

If Meta wants to see wider adoption of the metaverse, then it needs to get more people into VR headsets, and today, it’s taking the next steps on that front with the announcement of a new Meta Store in Burlingame, […]

April 19, 2022

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]

April 18, 2022

Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of […]

April 6, 2022

Meta has announced that it will not run its premier F8 Developer Conference in 2022, as it looks toward the next big shifts, both within its company and for broader internet usage. F8 has traditionally been where Meta announces its […]

February 3, 2022

So what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still […]

January 26, 2022

Since Microsoft announced that it intends to buy acquire Activision Blizzard in a $68.7 billion deal — the company’s biggest buy in history – there has been considerable speculation about Microsoft’s intentions and whether or not this is really about […]

December 6, 2021

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

November 9, 2021

Microsoft has taken a low-key approach to the metaverse and its development. At Ignite this year, it outlined how its vision for this new way of thinking about the internet will emerge and what it intends to do with it. […]

October 26, 2021

It may not be breaking news anymore, but it’s still creating a great deal of chatter on both sides of the Atlantic. Facebook is planning to hire 10,000 people in the European Union (EU) to build the “metaverse,” a virtual […]