Meta is not the only company looking toward the metaverse. The new sphere of online interaction has captured widespread attention, and technology companies like Microsoft, Apple, and Google all have their eyes on the space. While this new form of online interaction begins to take shape, brands want to know how it will impact the future of commerce.
What is the metaverse?
The metaverse is not a specific place or one type of technology. It refers to a shift in how we interact with technology, specifically in virtual and augmented realities. Talking about the metaverse today has been compared to talking about the internet or “cyberspace” in the 1970s. Likely, the term and what it means will transform over the next decade and beyond.
