With AR set to become a much bigger focus over the next few years, it’s important for all brands to consider the potential for their marketing and promotional efforts, with 3D digital initiatives set to change the game, in many ways, as usage behaviors evolve.
To provide some more context on this, Snap recently partnered with Breakthrough Research to conduct a study into how consumers view AR, and how likely it is that AR experiences will influence their shopping process.
As per Snap: