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CMSWire Contributor Q&A With Justin Sharaf: Measuring B2B Marketing Success

November 23, 2022

Via: CMSWire
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Human beings have probably been measuring since they were living in caves and their hands, feet and the distance between outstretched arms to assess their world. They knew, even in that distant time, that measurement was critical to managing their lives.

Today our contributor is here to talk about marketing measurement. About the right way to go about measuring and how various ways of looking at what we measure can add context and meaning to the conclusions we draw — ultimately leading to better marketing decisions and outcomes.

CMSWire Q&A Contributor Justin Sharaf, vice president of marketing operations at Collibra, shared his wisdom on the topic of marketing measurement earlier this year in his article Is It Time to Rethink the Way We Measure B2B Marketing Success?

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