Tag: AR

April 6, 2022

Meta has announced that it will not run its premier F8 Developer Conference in 2022, as it looks toward the next big shifts, both within its company and for broader internet usage. F8 has traditionally been where Meta announces its […]

February 3, 2022

So what exactly is the metaverse – or more operatively, what will the metaverse be? Because it’s not here just yet. Meta, the biggest proponent of the metaverse shift, has repeatedly stated that the metaverse that it envisions is still […]

January 26, 2022

Since Microsoft announced that it intends to buy acquire Activision Blizzard in a $68.7 billion deal — the company’s biggest buy in history – there has been considerable speculation about Microsoft’s intentions and whether or not this is really about […]

December 6, 2021

Augmented reality is no longer the new kid on the block and not simply a nice to have. AR is a powerful tool, that when incorporated into your marketing strategy can help to drive sales, increase engagement and maximize budgets. […]

November 9, 2021

Microsoft has taken a low-key approach to the metaverse and its development. At Ignite this year, it outlined how its vision for this new way of thinking about the internet will emerge and what it intends to do with it. […]

October 26, 2021

It may not be breaking news anymore, but it’s still creating a great deal of chatter on both sides of the Atlantic. Facebook is planning to hire 10,000 people in the European Union (EU) to build the “metaverse,” a virtual […]

July 15, 2021

Facebook has provided an update on its efforts to maximize diversity and inclusion, both internally and externally, through a range of initiatives and projects. And according to the data, it has made progress on virtually all fronts, despite the additional […]

June 2, 2021

With interest in AR rising, and people becoming more accustomed to connection via video calls and virtual hangout tools, Facebook has today announced the next stage of its AR development options, with a new Multipeer API for digital effects, which […]

March 2, 2021

Microsoft Mesh, making its debut at the annual Ignite conference, is an Azure-powered AR and VR platform that will one day allow users to collaborate on projects in real-time using “holoportation” and will give developers tools to create other experiences. […]

July 17, 2019

According to Digitimes, Apple is in talks with its Face ID processor supplier, Lumentum, to bring a Time of Flight sensor to the rear cameras in its 2020 iPhones. Time of Flight scans in a similar way to Face ID, […]

May 30, 2019

From manuals and tutorials to knowledge bases and help systems, consumers rely on technical information — and the writers who produce it — to help them get the most value from the products they purchase. Only now, the list of […]

March 8, 2019

The iPhone producer’s work in the field of augmented reality has led to many reports over the years claiming a headset or smart glasses that take advantage of the technology is in development. According to a note to investors from […]

February 5, 2019

Apple’s Safari browser will soon stop websites from using your phone’s motion data by default, potentially breaking web-based AR and VR experiences that rely on this functionality, reports DigiDay. With iOS 12.2, the company is introducing a new privacy setting […]

October 18, 2018

When it comes to mobile technology it is important to be ahead of the curve when adopting trends. These tech updates are often beneficial for marketers. We are going to look at the landscape of mobile as we move closer […]

April 26, 2018

The patent application identified as an “Eye Tracking System” describes one method of monitoring how the user looks at a display very close to their eyes, namely in VR and AR headsets. While this technology does exist in other devices, […]

February 9, 2018

To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications. Just as the original iPhone introduced the world to touchscreens and apps for everything, Apple’s […]

January 11, 2018

The latest trends and innovations using VR / AR and interactive video to keep an eye on in 2018 Video is by no means a new marketing innovation, but it seems to be on the rise and considered the number […]