Snapchat is taking its AR activations to the next level, with the addition of ray tracing in its Lens Studio, which enhances the realism of AR experiences by simulating reflected light on digital objects.
It’s fairly subtle in this example, but ray tracing re-creates light effects within digital images, and shifts as you move virtual objects, which looks much more life-like, and can be a much more engaging experience.
Here’s an example of ray tracing in video games:
