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Tag: AI


Analytics & Data

How AI-Driven Data Enhances CX

November 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML), brands can analyze data objectively, improving insights and generating actionable reports that can be used to make data-driven decisions. With AI and ML, these insights are more sophisticated and valuable to […]


Advertising & Marketing, Technology

For Real? Which Half of My Marketing Budget Is Wasted?

October 17, 2022

Via: CMSWire

Most marketers have heard the old saw claiming 50% of marketing budgets are wasted. The problem is we don’t know which 50% is supposedly disappearing into the vapors. In the age of big data, digital fingerprinting, super cookies that track […]


Technology, Website design and optimization

Adaptive AI Will Improve the Customer Experience

October 13, 2022

Via: CMSWire

Adaptive Artificial Intelligence (AI) is able to update its own code to incorporate what it has learned from its experiences with new data. This means Adaptive AI can be used to continually improve the customer experience with each iteration of […]


Advertising & Marketing, Technology

How AI Can Impact Your Marketing, Customer Experience

October 6, 2022

Via: CMSWire

Artificial intelligence (AI) has become an integral part of any business structure regardless of which level of business it has been implemented. The reason for AI’s success is that it’s both scalable and practical, offering business owners and marketers a […]


Advertising & Marketing, Technology

AI Writing Software for Marketing, Part 3: Co-Existing With AI

October 4, 2022

Via: CMSWire

After covering the basics, benefits, and challenges of AI writing software for marketing, let’s look at the best ways to implement these tools. For our last article in this series, we reached out to marketing professionals and business leaders to […]


Analytics & Data

Powering Real-Time Customer Experience Through AI, Analytics and Good Data

September 8, 2022

Via: CMSWire

Customers are connected on social media and digital channels, empowered and in control. How they talk about a brand and their purchase decisions are shaped by one thing — their experience, which is every interaction they have with the brand. […]


Analytics & Data

A Look Back at Gartner’s Data and Analytics Summit 2022

August 31, 2022

Via: CMSWire

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]


Advertising & Marketing, Technology

Why Marketers Should Explore These 4 Emerging Technology Trends

August 30, 2022

Via: CMSWire

For brands, the pandemic’s initial disruptions are easing, if not absent, while spiraling inflation, talent scarcity and lingering supply chain challenges continue to contest marketers’ best laid plans. Against this conflicting backdrop, marketers seek to balance between tried-and-true, personalized campaigns […]


Analytics & Data

4 Ways AI, Analytics and Machine Learning Are Improving Customer Service and Support

August 21, 2022

Via: CMSWire

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]


Apps & Sites, Mobile Commerce

Instagram’s Chief Says it Will Halt its Full-Screen Format Test, Scale Back AI-Recommended Posts

July 28, 2022

Via: Social Media Today

Okay, well need to take a step back for a moment here. Earlier this week, Kylie Jenner shared a post with her 360 million Instagram followers in support of a new petition to ‘Make Instagram Instagram Again’, and revert the […]


Mobile Commerce, Mobile Marketing

TikTok Will Provide More Insight into Content Trends and Moderation via New Research Initiative

July 27, 2022

Via: Social Media Today

Under increasing scrutiny from regulators, and amid various lingering questions and concerns about its ownership and its content approach, TikTok is looking to provide more assurance that it’s not censoring certain content, or amplifying certain perspectives, via new API access […]


Analytics & Data

3 Ways Sentiment Analysis Can Improve the Customer Experience

July 25, 2022

Via: CMSWire

Automated sentiment analysis can provide actionable insights to brands, allowing them to better understand how customers feel when they encounter pain points along the customer journey or when they have positive, emotionally satisfying experiences. How are brands today using sentiment […]


Platforms, Technology

Do Your Customers Trust Your AI?

July 19, 2022

Via: CMSWire

The use of artificial intelligence (AI) is becoming more and more prevalent in our lives. Between our digital assistants, chatbots, virtual assistants, automobiles and recommendation engines across industries such as medicine, finance, insurance, manufacturing, marketing and entertainment, AI is everywhere. […]


Advertising & Marketing, Technology

Marketers Uneducated, Untrained for Artificial Intelligence

July 13, 2022

Via: CMSWire

The nascent stages of Artificial Intelligence (AI) in marketing remain apparent. Just ask marketers themselves. According to findings from a Drift and Marketing AI Institute survey, “lack of education and training” is the dominant barrier to adoption of AI in […]


B2B

B2B News for May 31, 2022: Catching Up with Robotics and Automation

May 31, 2022

Via: B2B News Network

The use of robotics in warehouse automation just got a boost. As the world’s billionaires race each other to new frontiers in space while fighting unionization efforts to ensure a living wage for earthlings, Locus Robotics, a producer of autonomous […]


Analytics & Data

Do Your Customers Trust You on AI, Data Collection and Customer Experience?

May 13, 2022

Via: CMSWire

Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement […]


B2B

B2B News for Tuesday, April 19th, 2022: Acquisitions, Appointments and a Blended Finance Event

April 19, 2022

Via: B2B News Network

With the holiday weekend behind us, there were several acquisitions announced, several appointments made and there is a hashtag you will be wanting to follow on social media today. Versapay, a leader in Collaborative Accounts Receivable, announced yesterday it has […]


Analytics & Data

What Does a Data Product Manager Do?

April 12, 2022

Via: CMSWire

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]


Advertising & Marketing, Technology

AI in Marketing: Top 5 Mistakes Marketers Make

April 7, 2022

Via: CMSWire

Gartner forecasts that worldwide artificial intelligence software revenue will grow to $62.5 billion this year, up 21.3% from 2021. “The AI software market is picking up speed, but its long-term trajectory will depend on enterprises advancing their AI maturity,” said […]


Advertising & Marketing, Technology

Google Adds New Visual and Text Search Options to Enhance Product Discovery

April 7, 2022

Via: Social Media Today

Google’s looking to provide more ways to find exactly what you’re looking for in visual search queries, with a new ‘multisearch’ option that will enable users to combine visual and text parameters to expand their Search results. As you can […]