Tag: AI

December 26, 2023

Optimizing for searchers’ intent has always been key for top organic rankings. That’s especially the case with Google’s helpful content algorithm, which is intent-focused. I’ve listed tools to analyze and filter keywords by search intent, but generative AI has uncovered […]

December 26, 2023

This year has brought about many changes and challenges for ecommerce. This collection of CMSWire’s top articles takes you through the latest shifts and trends, from the rise of AI in leveling the playing field to the evolving conflicts at […]

December 19, 2023

Browse. Click. Checkout. The process of shopping has been remarkably simplified over the last decade or so, thanks to ecommerce and online shopping. From groceries and clothing, to appliances and furniture, everything is simply a click away. In the world […]

December 14, 2023

In today’s fast-paced B2B marketing landscape, companies constantly seek innovative ways to connect with clients. Chat lines represent a powerful, yet often underutilized, tool in this endeavour. They offer a more intimate, direct form of communication compared to emails or […]

November 30, 2023

Amazon’s palm recognition and payment capability, introduced in late 2020, is currently in operation at hundreds of retail locations in the U.S., including Whole Foods Market and Panera Bread locations. The tech giant is also positioning Amazon One as a […]

November 17, 2023

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

November 16, 2023

EVERETT, Mass. — As assistant director of web services at Florida State University, Debbie Kelly is aware of the rising interest in AI in marketing and naturally wants to create excellent digital experiences for prospective and current students. Find what […]

November 14, 2023

YouTube is the latest platform to implement labels on AI-generated content, with the video leader looking to get ahead of the expected generative AI wave with new tagging requirements for creators. As explained by YouTube: “Over the coming months, we’ll […]

November 6, 2023

YouTube’s taking its next steps into generative AI, with a new test of topic summaries for comments, providing an alternative means to engage with viewers on different subjects, as well as its own conversational AI tool, which will enable you […]

October 30, 2023

The US government’s executive order on artificial intelligence released today underpins a range of implications for customer experience and marketing leaders, particularly around the directives protecting Americans’ data privacy in an era where data fuels personalized customer experiences and marketing […]

October 20, 2023

So many business tips regarding AI are aimed at content creation. But is Bard or ChatGPT also useful for deeper AI data analysis? From an analytics perspective, it’s a complicated yes, made uncomplicated if you take the right steps. Features […]

October 16, 2023

YouTube’s launching a new “Spotlight Moments” ad option, which will enable advertisers to place their promotions within the most popular content around certain themes, like, for example, Halloween, the NBA playoffs, The Oscars, etc. As explained by YouTube: “YouTube connects […]

October 12, 2023

Predictive analytics offers brands a powerful tool to boost customer retention and improve the customer experience. By leveraging data and predictive modeling, brands can gain granular insights into customer behavior and predict the churn risk for each customer. With the […]

October 10, 2023

In addition to the numerous other tech features, Walmart said it is developing virtual commerce, meaning shoppers can buy physical items within a virtual environment. The retailer has tested its capability within the online game House Flip, but it aims […]

September 22, 2023

Despite the world largely returning to normal since the height of the pandemic, social media usage has continued to climb. In fact, 53% of consumers report higher social media usage over the last two years than the previous two. As […]

September 21, 2023

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]

September 21, 2023

YouTube has announced a range of new creative tools and features, including its first generative AI elements, as it looks to move into line with the latest trends and tools. YouTube announced the updates at its “Made On” showcase event, […]

September 20, 2023

Have you considered how Pinterest might fit into your digital marketing strategy? The discovery platform is steadily increasing its focus on personalized recommendations, through the use of AI, and its unique buyer intent signals, which Pinterest says has had a […]

September 18, 2023

X’s “X Premium” subscription program, formerly known as “Twitter Blue”, hasn’t been the solution that Elon Musk had initially hoped when he re-pitched the initiative late last year as a means to combat bots in the app, while also providing […]

September 13, 2023

LinkedIn continues to lean into generative AI, this time via new AI elements for Sales Navigator, which will make it easier to search for information, and connect with leads, through the use of more conversational language and summaries. As you […]