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5 AI Ethics Questions Marketers Must Ask

March 8, 2024

Via: CMSWire

It’s an understatement to say there has been a rapid introduction of AI-based products and services. The public’s adoption of tools such as ChatGPT, Propensity, and Bard — now Gemini — has created immense curiosity for learning how to use almost anything AI related or AI infused, raising important AI ethics considerations.

AI Ethics: Balancing Curiosity and Truth

Marketers of products that include AI are looking to leverage that curiosity. But when does courting customers cross the line into false advertising? What ethical concerns become a risk to how customers experience an AI-based product or service?

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