Category: Analytics & Data

August 31, 2022

After spending three days at the Gartner Data & Analytics Summit in Orlando, Fla., it’s time to share the highlights of the conference. It was a packed house, with 5,400 attendees and this journalist’s first return to a live event […]

August 25, 2022

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience. Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate […]

August 23, 2022

An established website has many options to expand keyword lists and identify organic search opportunities. But what if a site is new? How can it identify keywords without data? Certainly the owner would understand the niche and the obvious search […]

August 21, 2022

By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections. This article will look at the ways that […]

August 19, 2022

Video has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming. But it wasn’t until the […]

August 15, 2022

“Increasing data size shrinks confidence intervals but magnifies the effect of survey bias: an instance of the Big Data Paradox,” a study in Nature magazine has stated. What this means is that Big Data can give you great confidence in […]

July 25, 2022

Automated sentiment analysis can provide actionable insights to brands, allowing them to better understand how customers feel when they encounter pain points along the customer journey or when they have positive, emotionally satisfying experiences. How are brands today using sentiment […]

July 12, 2022

Google has published a new overview of key best practices and tips for those taking part in its Ad Manager program, which provides more insight into what Google’s looking for in partner publisher sites, and how you can ensure you […]

June 28, 2022

Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid […]

May 13, 2022

Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement […]

April 12, 2022

A couple of weeks ago, I had the opportunity to interview Sharon Kratochvil, global data & analytics executive for Capri Holdings Limited. Capri Holdings is a global fashion luxury group, consisting of iconic brands (Michael Kors, Jimmy Choo, Versace) that […]

April 11, 2022

If you read my last article about account blindness, you understand all too well that fragmented systems and increasing buyer anonymity have made sales and marketing a struggle for many B2B organizations. The bad news is that such a deep […]

April 5, 2022

Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023. Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using […]

March 11, 2022

Accessibility has become a growing influence on design and UX today. Apps operate on more devices that are not a tablet or phone. This impacts services that physically-impaired and visually-impaired consumers use, as well as expands the application of assistive […]

February 21, 2022

As data collection grows – the data has always been produced, but now we have means to capture and use it –so too does its potential for moving a business forward. But to unlock and maximize the collected data’s benefits, […]

January 31, 2022

As third-party cookies crumble, privacy mechanisms evolve and the battle for audiences intensifies, publishers must find new ways to connect with their audiences, monetize that connection and build compelling experiences. Zero- and first-party data make that possible, laying the foundation […]

January 25, 2022

As part of its ongoing effort to phase out third-party cookie tracking, and replace it with a new, privacy-friendly data insights process for web publishers, Google has today announced a shift in its approach, with a new topic-based structure now […]

January 13, 2022

Data is best understood when presented in a visual format rather than text. So how do you choose the visual that best captures what your marketing data is trying to say? In this post I will cover the key considerations […]

December 15, 2021

What’s in a name? Is a conversion by any other name not as sweet? One thing you might have noticed about analytics platforms: they can change the names of metrics at the drop of a hat. We see this in […]

December 6, 2021

If you have read the previous articles in this series, you may notice that one of the main themes presented for customer experience (CX) professionals or market research managers is “know before you go.” Program strategy informs project details, which […]