Google announced earlier this month that its Universal Analytics platform will stop collecting new data on July 1, 2023.
Google Analytics 4 will serve as the new analytics property type from the search giant, offering more privacy protection and using data-driven attribution to analyze the impact of marketing efforts across the entire customer journey.
Craft a Strategy to Make the Switch to Google Analytics 4
Dialpad CMO Morgan Norman said marketing teams need to set a strategy now on how to switch to GA4 and when.
