Video has attracted huge interest among marketers and consumers alike, with higher adoption during the COVID-19 pandemic. Different types of videos have been forming for a while — short form, long form, and live streaming.
But it wasn’t until the stay-at-home environment that encouraged consumers across the world to adopt livestream video, propelling its content front and center as a medium to include in a modern strategy.
This has raised the profile for connected television (CTV) as a marketing touchpoint for marketers. Connected television has existed for a while. Now marketers must change their strategy to include it. This also impacts an overall analytics strategy.
