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3 Ways Sentiment Analysis Can Improve the Customer Experience

July 25, 2022

Via: CMSWire

Automated sentiment analysis can provide actionable insights to brands, allowing them to better understand how customers feel when they encounter pain points along the customer journey or when they have positive, emotionally satisfying experiences.

How are brands today using sentiment analysis to improve the customer experience? What are the challenges of using sentiment analysis? What does the process of using sentiment analysis involve? What tools are available for sentiment analysis?

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