As part of its ongoing effort to phase out third-party cookie tracking, and replace it with a new, privacy-friendly data insights process for web publishers, Google has today announced a shift in its approach, with a new topic-based structure now being proposed to both protect user privacy and facilitate publisher insight.
The new process will replace Google’s FLoC, or ‘Federated Learning of Cohorts’ process, which it had been working on to replace cookies.
As explained by Google:
