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Do Your Customers Trust You on AI, Data Collection and Customer Experience?

May 13, 2022

Via: CMSWire
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Do your customers trust you? Do they trust what you are doing with your personal data? Do they trust you to fulfill promises in sales pitches, advertisements and general brand messaging? Do they trust you to effectively and ethically implement artificial intelligence into their customer data collection efforts? And, do they trust you in times of great change, like a global pandemic?

A Salesforce study confirms trust matters greatly. About 88% of consumers feel that trust becomes more essential in times of change, and 68% have bought items in a new manner in the last two years. And, customer experience is perhaps more important than ever: another 88% of customers say the experience a company provides is as important as its products or services.

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