By using artificial intelligence (AI) and machine learning (ML) along with analytics, brands are in a much better position to elevate customer service experiences at every touchpoint and create positive emotional connections.
This article will look at the ways that AI and ML are used by brands to improve customer service and support.
AI and Machine Learning Dramatically Enhance CRMs and CDPs
AI improves the customer service journey in several ways, including tracking conversations in real-time, providing feedback to service agents and using intelligence to monitor language, speech patterns and psychographic profiles to predict future customer needs.
