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Is Bad Data Ruining Your Customer Experience?

August 25, 2022

Via: CMSWire

Poor data quality is often the cause of negative experiences for customers, leads and employees. Outdated, siloed, unformatted, duplicated and otherwise bad data can be the culprit that’s ruining your customer experience.

Misspelled names, inappropriate product suggestions, undeliverable messages, duplicate communications, inaccurate transactions and customer service histories — all these issues stem from bad data and lead to customer frustration, annoyance and overall negative emotional experiences.

What can brands do about bad data, and what causes it to occur?

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