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Consumers to limit spending, celebrations for July Fourth, survey finds

June 28, 2022


Last year saw an increase in Fourth of July spending as consumers were looking forward to one of the first opportunities for a family gathering since the start of the COVID-19 pandemic. However, consumers are looking to a more laid back Fourth of July celebration in 2022 as inflation grows and the possibility of a recession looms.

Money saving strategies consumers plan on employing for the upcoming holiday include preparing more budget-friendly meals (37%), using more coupons (36%) and switching to store or private-label brands (26%). Twenty-four percent of consumers plan on cutting back on decorations and 29% plan on cutting back on fireworks and eating out. Numerator’s 2022 Independence Day survey was conducted in early June among 1,259 individuals.

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