If you read my last article about account blindness, you understand all too well that fragmented systems and increasing buyer anonymity have made sales and marketing a struggle for many B2B organizations.
The bad news is that such a deep lack of insights is incredibly prevalent, but there’s good news, too. In order to go-to-market successfully, there’s a lot you can do to gain account intelligence and stop account blindness in its tracks.
Here’s what it takes. Editor’s note: read Part 1 of this two-part series, “Are You Suffering from Account Blindness in B2B Marketing?”
