Advertising & Marketing, Technology
May 25, 2021
Via: CMSWireGoogle made some announcements that marketers should take note at its Google I/O developer’s conference last week. The announcements include advancements from the search engine giant in the arenas of AI and machine learning, search engines, connecting users with apps […]
Advertising & Marketing, Technology
May 20, 2021
Via: MarketingProfsThere’s so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z’s impact on our business world, that it can be difficult to sort through it all, especially for marketers. At […]
Advertising & Marketing, Technology
April 26, 2021
Via: CMSWireGoodbye, cookies. Hello FLoC? By now, marketers who rely on advertising and targeting through the Google machine likely know about the search giant’s plans for a third-party cookies alternative: the open-source Privacy Sandbox that intends to make cookie-tracking obsolete. It’s […]
Mobile Commerce, Mobile Marketing
April 22, 2021
Via: Marketing DiveApple previously stated the IDFA changes would go into effect in early spring, but this week’s announcement sets a firmer deadline for developers to ensure their apps are privacy-compliant. The implementation of IDFA was initially supposed to take place last […]
April 21, 2021
Via: CMSWireKeeping customers engaged is an ongoing task that never seems to slow down. Finding that happy balance between providing consistent and relevant content without overwhelming your target audience is a challenge that every marketing team goes through at some stage. […]
April 12, 2021
Via: CMSWireThe original Agile Manifesto for Software Development celebrates its 20th anniversary this year. For two decades the manifesto stood as a guiding light for developers who were tired of working for months to create software updates that nobody cared about. […]
April 9, 2021
Via: CMSWireWhen B2B companies conceptualize or create content, they often write only about themselves or their products or services. While this type of content has a place, many B2B marketers use product-centric messaging on websites, lead generation pages, social media and […]
April 6, 2021
Via: CMSWireRecently, Apple and Google each announced changes that will have the effect of limiting the ability of apps and websites to track users online and through mobile apps. Although the changes have yet to occur, marketers and advertisers need to […]
Advertising & Marketing, Technology
March 26, 2021
Via: Smart InsightsOf course, challenges relating to digital transformation are not unique to the financial sector. As in many industries, COVID-19 was another resounding wake-up call for the financial industry in terms of digitalization. In this blog, I will be making my […]
Technology, Website design and optimization
February 23, 2021
Via: CMSWireDesigning a website can at times feel like the story of Goldilocks and the three bears. A busy website, one laden with flashy graphics and excessive choices, can overwhelm customers. Too few choices may result in missed sales opportunities. What’s […]
Advertising & Marketing, Mobile Commerce, Mobile Marketing, Technology
May 29, 2020
Via: SearchenginewatchWhen COVID-19 began spreading across the U.S., marketers scrambled to figure out how to respond. Sudden work-from-home mandates, cancelled business trips, postponed conferences and frozen budgets threw a wrench into usual expectations and plans. Users’ needs and online behaviours have […]
Advertising & Marketing, Technology
November 26, 2018
Via: Smart InsightsMarketers using LinkedIn’s Advertising Campaign manager often achieve poor results when testing the Ad platform for engagement and impact. Below are 3 reasons and possible solutions why marketers often fail with LinkedIn advertising: 1) Understanding LinkedIn’s context and the intent […]
Technology, Website design and optimization
August 10, 2018
Via: Searchenginewatch.comGoogle’s continued dominance as a search giant was evident in its third quarter earnings call, as it grew advertising revenue 18% year over year to $19.8 billion (Alphabet, as a total company, wasn’t too bad either, up 20% in total). […]
Advertising & Marketing, Technology
March 20, 2018
Via: CMSWireIt should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 […]
January 10, 2018
Via: Searchenginewatch.comGoogle has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have […]
Advertising & Marketing, Technology
November 8, 2017
Via: Searchenginewatch.comIn the battle with Amazon, Google is betting on its Shopping services to attract merchants and customers alike. A raft of product announcements has arrived just in time for the holiday season, including new ad formats and AdWords reports. What […]
Advertising & Marketing, Technology
August 28, 2017
Via: Emarketer.comAs a channel to reach prospects and customers, email continues to thrive, even as other messaging platforms emerge. Nine in 10 marketers in North America say they use email to engage their audience, according to a September 2016 survey by […]
Advertising & Marketing, Technology
August 23, 2017
Via: Emarketer.comEmail marketing technology is central to an organization’s content marketing effort, but there’s more to an effective campaign than just an email solution. With automation tools gaining traction and artificial intelligence (AI) improving existing technology, companies’ content marketing tool belts […]
February 2, 2017
Via: Emarketer.comInterest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace. Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, […]
November 25, 2016
Via: Emarketer.comNearly half of B2B marketers say they plan to invest a quarter or less of their ad spending budgets on programmatic ad buying, according to a September survey by Dun & Bradstreet. The survey points up a variety of concerns […]