Keeping customers engaged is an ongoing task that never seems to slow down. Finding that happy balance between providing consistent and relevant content without overwhelming your target audience is a challenge that every marketing team goes through at some stage. Nowadays, that challenge has become even greater as consumers have been spending far more time glued to their screens than ever before due to the pandemic.
Consumers are feeling the effects as their favorite companies have bombarded them with virtual events, live streams and more to adjust to the lack of in-person events. Unfortunately for businesses, these events are now beginning to create digital fatigue that makes customer engagement even more challenging.