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What to Look for When Working with Influencers

What to Look for When Working with Influencers

February 2, 2017

Interest in influencer marketing continues to increase—and prices are rising in tandem—but measurement capabilities haven’t kept pace.

Measurement starts with evaluating which influencers to work with, according to Debra Aho Williamson, eMarketer principal analyst and author of our new report, “Measuring Influencer Marketing: A Guide for Marketers.”

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