Advertising & Marketing, Mobile Marketing
August 3, 2016
Via: CMSWireTraditional segmentation for marketing purposes will soon be overtaken by predictive analytics — learning from large volumes of data to segment customer databases based on forecast future trends, estimated future actions, and much more. One of those buzzwords that’s been […]
May 26, 2016
Via: itCuratedThis data signal doesn’t fit nicely into any type of programmatic ad buying or standardized advertising—even the vernacular. Marketers are doing cool stuff with beacons, but everybody is doing it a little differently. They have to figure out how to […]
May 11, 2016
Via: itCuratedOn Tuesday, MMW learned that Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing powerhouse, announced a jointly built integration to enable marketers to add key mobile channels into their automated campaigns. This strategic partnership […]
October 22, 2015
Via: itCuratedThe arrangement means Google will provide advertising and search results for some Yahoo users’ queries. In an attempt to bolster Yahoo Inc.’s lagging search business, the search engine has reached a deal in which Google will provide advertising and search […]
September 3, 2015
Via: itCuratedSmart marketers and business leaders know that their online-integrated digital and social platform is not simply a megaphone to tell the world how great their business is and beg them to make a purchase. Though you may see many new […]
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