On Tuesday, MMW learned that Marketo, a provider of engagement marketing software and solutions, and Vibes, a mobile marketing powerhouse, announced a jointly built integration to enable marketers to add key mobile channels into their automated campaigns.
This strategic partnership enables marketers to seamlessly integrate text messaging (SMS/MMS), mobile wallet marketing (Apple Wallet for iPhone, Android Pay for Android phones) and mobile wallet advertising into existing campaigns and greatly increase the opportunity to reach consumers on their preferred devices.
