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How the latest Google Analytics updates will benefit marketers

How the latest Google Analytics updates will benefit marketers

January 10, 2018

Google has announced a range of significant new updates to its Analytics product, all of which should help marketers to understand their individual customers at a deeper level. Below, we assess the impact each of these four enhancements will have on search marketing analysis.

The ongoing implementation of machine learning into all Google products has benefited GA, with the addition of Analytics Intelligence a particular highlight from the last 12 months.

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