Tag: Gen Z

Apps & Sites, Mobile Commerce

Teen TikTok usage plateaus — here’s what the numbers say

November 17, 2023

Via: Marketing Dive

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

Advertising & Marketing, Technology

4 Ways to Tailor the Customer Experience for Gen Z

May 11, 2023

Via: CMSWire

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]


How Gen Z’s Expectations Can Change the Future of e-Commerce

March 3, 2023

Via: Natalie Dunn

Known as the first generation who has grown up with internet access and smart devices, Generation Z is composed of the first digital natives. Gen Z audiences have been exposed to technology and breakthroughs that define our digital age since […]

Advertising & Marketing, Technology

The Modern Age of CX Messaging: 4 Key Changes

November 23, 2022

Via: CMSWire

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]

Advertising & Marketing, Technology

How Gen Z breaks marketing’s cultural mold

October 3, 2022

Via: Marketing Dive

As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with the most niche interests can find a like-minded tribe. Its members have matured with […]

Mobile Commerce, Mobile Marketing

How to Ramp up Your Instagram Marketing Game

September 22, 2022

Via: CMSWire

Instagram has nearly 1.5 billion monthly active users, and according to an Insider Intelligence report, as of 2019, Instagram was used by 69% of marketers who work with influencers. For brands interested in marketing to people from 13 to 34 […]

Advertising & Marketing, Technology

4 Ways Brands Are Boosting Customer Loyalty

September 14, 2022

Via: CMSWire

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]

Apps & Sites, Mobile Commerce

YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z [Infographic]

June 22, 2022

Via: Social Media Today

YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy. The 55-page report takes an […]

Apps & Sites, Mobile Commerce

Inside TikTok’s Explosive Growth

May 16, 2022

Via: CMSWire

When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 […]

E-payment & Security, Technology

Privacy is important for Snapchat users

February 1, 2022

Via: Business of Apps

The majority of Gen Z and millennial Snapchat users say they value online privacy (81%) while just 65% are actually satisfied with privacy provisions on social media apps. That’s according to a survey by Snap of 1,000 daily Snapchat users […]


Shopping on Social Media Platforms Forecast To Reach $1.2 Trillion by 2025

January 5, 2022

Via: Ecommerce Times

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]

Platforms, Technology

Nike courts next generation of athletes with new Roblox platform ‘Nikeland’

November 19, 2021

Via: Mobile Marketer

Nike is taking its first big step into the metaverse with the immersive new Roblox platform, an online sports park and showcase for the brand’s products, new and old. A move like this was potentially expected after reports surfaced in […]

Apps & Sites, Mobile Commerce

YouTube debuts one of its biggest marketing efforts yet to get Gen Z on Shorts

August 10, 2021

Via: Marketing Dive

YouTube is flexing its marketing muscle to get Gen Z on Shorts, a TikTok lookalike that the company has already invested $100 million into through a creator fund. Ads emphasize how easy it is to start posting to the portal […]

Advertising & Marketing, Technology

Gen Z Is Breaking Barriers: How Your Brand Must Adapt to Survive

May 20, 2021

Via: MarketingProfs

There’s so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z’s impact on our business world, that it can be difficult to sort through it all, especially for marketers. At […]


How to build Gen Z brand loyalty

June 6, 2017

Via: TheNextWeb

Forecasting is a difficult game, since it requires a deep understanding of your market segment and making the wrong call can be costly, both for resources and brand value.  For this reason, it has always been much more stable to […]