Tag: Gen Z

November 17, 2023

TikTok’s usage rate has flattened among Gen Z users still in their teens, but it is still ahead of its rivals, according to data from Forrester’s 2023 Youth Survey. However, nearly a third of teens now use Reels at least […]

May 11, 2023

Generation Z, the group of people born between 1997 and 2012, is the largest and most diverse generation in history. They are also the most digitally savvy and socially conscious consumers, with high expectations and a low tolerance for poor […]

March 3, 2023

Known as the first generation who has grown up with internet access and smart devices, Generation Z is composed of the first digital natives. Gen Z audiences have been exposed to technology and breakthroughs that define our digital age since […]

November 23, 2022

The new generation of consumers are reshaping customer experience like never before. Digitization has launched a new era where brands must be available whenever and wherever to customers, and elevate the level of service they provide. To learn more about […]

October 3, 2022

As the first generation to grow up with the internet everywhere and easily at its fingertips, Gen Z lives in a world where even those with the most niche interests can find a like-minded tribe. Its members have matured with […]

September 22, 2022

Instagram has nearly 1.5 billion monthly active users, and according to an Insider Intelligence report, as of 2019, Instagram was used by 69% of marketers who work with influencers. For brands interested in marketing to people from 13 to 34 […]

September 14, 2022

Customer loyalty refers to customers who continue to do business with a brand as a preference over competitors. Many factors contribute to customer loyalty, including brand trust, a positive emotional connection, personalized experiences across channels and actionable insights gained from […]

June 22, 2022

YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy. The 55-page report takes an […]

May 16, 2022

When Oscar Orozco, the director of forecasting at eMarketer, set forth to model TikTok’s growth for 2021, he thought it had to slow down. People used TikTok for 38.6 minutes each day in 2020, approximating Facebook’s all-time high of 39.8 […]

February 1, 2022

The majority of Gen Z and millennial Snapchat users say they value online privacy (81%) while just 65% are actually satisfied with privacy provisions on social media apps. That’s according to a survey by Snap of 1,000 daily Snapchat users […]

January 5, 2022

Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an […]

November 19, 2021

Nike is taking its first big step into the metaverse with the immersive new Roblox platform, an online sports park and showcase for the brand’s products, new and old. A move like this was potentially expected after reports surfaced in […]

August 10, 2021

YouTube is flexing its marketing muscle to get Gen Z on Shorts, a TikTok lookalike that the company has already invested $100 million into through a creator fund. Ads emphasize how easy it is to start posting to the portal […]

May 20, 2021

There’s so much media hype about marketing to Gen Z—the 68 million Americans who are 6-24 years old—and about Gen Z’s impact on our business world, that it can be difficult to sort through it all, especially for marketers. At […]

June 6, 2017

Forecasting is a difficult game, since it requires a deep understanding of your market segment and making the wrong call can be costly, both for resources and brand value.  For this reason, it has always been much more stable to […]