The majority of Gen Z and millennial Snapchat users say they value online privacy (81%) while just 65% are actually satisfied with privacy provisions on social media apps.
That’s according to a survey by Snap of 1,000 daily Snapchat users and non-users.
The survey found that daily Snapchat users were more satisfied with online privacy (70%) than non-Snapchat users (60%).
But what exactly is it that users feel benefits them in terms of privacy?
According to the survey, two-thirds of respondents said they were able to relax and unwind when feeling the benefits of privacy.
