YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries to provide some perspective on what’s driving the latest Gen Z video trends, and how that relates to digital strategy.
The 55-page report takes an in-depth look at three key trends which emerged from YouTube’s data set:
- Community Creativity – Utilizing the connective benefits of the web, communities are taking niche passions and turning them into larger, shared experiences.
- Multi-format Creativity – The rise of short-form video has also, somewhat logically, led to more creators posting a wider range of content, in order to tap into key trends while also maximizing the community and monetization benefits of longer-form clips
