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Shopping on Social Media Platforms Forecast To Reach $1.2 Trillion by 2025

January 5, 2022


Shopping on social media platforms is growing at a torrid pace — three times faster than traditional e-commerce platforms — and is on a pace to reach US$1.2 trillion globally by 2025, according to a study released Tuesday by an international professional services firm.

Most of that growth — 62 percent — will be driven by Gen Z and millennial shoppers, reported Accenture, which defines social commerce as shopping on a social media platform where a person’s entire experience — from discovery to final purchase — can be performed on the platform.

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