Tag: dxm

May 15, 2019

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]

May 15, 2019

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if […]

May 2, 2019

Humans are flocking to cities, and cities are rapidly evolving — not just to accommodate more people, but to help them flourish. With the UN forecasting that 68% of the world’s population will live in urban areas by 2050, an […]

March 15, 2019

Two tools in the customer experience professional’s arsenal include Voice of the Customer (VoC) functions and customer data platforms (CDP), which according to the CDP Institute is an industry that will be worth $3.3 billion by 2023. The intersection of […]

December 10, 2018

With the social media influencer market set to be worth more than $10 billion by 2020, we’re starting to see the influencer marketplace take a recognizable shape. That shape can be split into four categories; mega-influencers, macro-influencers, micro-influencers and nano-influencers […]

December 10, 2018

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You’re Not Doing Influencer Marketing, You’re […]

November 28, 2018

Leading marketing technology vendors produce revolutionary AI-driven, revolutionary, synergistic, game-changing martech product that personalizes the omnichannel customer journey for the right person at the right time. Does this sound like every product update pitch you’ve ever heard? We’re all guilty […]

October 12, 2018

Every vendor that sells a digital asset management (DAM) system will tell you that its system is the best, and in some cases the process of selling a DAM system to a new customer is quick and easy. Unfortunately in […]

October 9, 2018

When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience […]

October 9, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier? Some say social media marketing success […]

August 16, 2018

Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at […]

August 1, 2018

Artificial intelligence is already helping marketers succeed in a number of ways, from efficiently engaging website visitors via chatbots to conducting predictive analytics campaigns. But what about artificial intelligence and its relationship with content marketing in particular? We’ve asked some […]

July 31, 2018

Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent of eCommerce sites are powered by WordPress. One notable reason as […]

July 18, 2018

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was […]

July 11, 2018

Steve Lubetkin, managing partner of the Lubetkin Media Cos., which provides third-party podcasting services, remembers when he realized just how complementary a podcast could be to a company’s overall digital marketing operations. It was several years ago when podcasting was […]

June 12, 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers […]

May 9, 2018

Intelligent content is an approach to the management of content as a business asset that includes content that is modular, structured, reusable, format-free and semantically rich. This, in turn, makes the content discoverable, reconfigurable and adaptable for its creators, such […]

May 7, 2018

The digital marketing world changes every single day — and yet, the two umbrella terms that encompass the entire digital marketing space remain intact. I’m talking of course about Inbound marketing and outbound marketing. What is Inbound Marketing? Inbound marketing […]

May 4, 2018

Everyone seems to want a piece of Artificial Intelligence (AI) to help improve their organizations and customer experiences. And why not? Gartner reported last week that global business value derived from AI is projected to total $1.2 trillion this year, […]

March 28, 2018

As marketers today, we’re in a rough spot. Consumers have little tolerance for us, so our programs are less impactful than ever before (according to the Data & Marketing Association, the average campaign response rate is currently less than one […]