When I heard that the CMSWire editorial topic for this month was “The Modern DX Stack: From Out-of-the-Box to Homegrown and Everything in Between,” the “everything in between” part grabbed my attention immediately. Why? Because the distinction between digital experience (DX) and customer experience (CX) is nebulous at best for me. Sure, I understand what constitutes a digital channel. But why do we distinguish DX technologies from CX technologies? Has CX gone analog?