Marketers are always trying to understand knowing where their customers play and many think Facebook’s three core apps are a safe bet. CEO Mark Zuckerberg said in a July Q2 quarterly call with investors that 2.5 billion people use at least one of his platform’s apps each month: WhatsApp, Instagram or Messenger.
Facebook is trying to cash in on all of that usage, naturally, and its latest move comes with WhatsApp.
