According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if you don’t get it right, your consumers could walk. In fact, a Gartner survey found more than half of consumers will unsubscribe from a company’s communications and 38% will stop doing business with a company if they find personalization efforts to be “creepy.”
Those in the personalization trenches said common struggles involve a combination of talent, resources and execution.