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True Marketing Personalization Takes Talent, Technology and Empathy

May 15, 2019

Via: CMSWire

According to a Harris Poll survey 63% of consumers in North America and the UK said they expect personalization from brands and retailers. Providing personalized experiences is a very real, very big challenge for marketers. It’s not easy and if you don’t get it right, your consumers could walk. In fact, a Gartner survey found more than half of consumers will unsubscribe from a company’s communications and 38% will stop doing business with a company if they find personalization efforts to be “creepy.”

Those in the personalization trenches said common struggles involve a combination of talent, resources and execution.

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