Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy.
The experts were part of a panel discussion titled “If You’re Not Doing Influencer Marketing, You’re Already Behind,” at CMO Inflect 2018. Organized and hosted by TiE Silicon Valley, CMO Inflect 2018 took place recently at the Computer History Museum in Mountain View, California. TiE is “the world’s largest global network with a mission is to foster entrepreneurship through mentoring, networking, and education.”