Tag: dxm

March 26, 2018

If your business is considering migrating to a digital workplace model, having the right productivity and collaboration tools can make all the difference in making the transition a smooth one. It can certainly increase the chances of being successful in […]

November 21, 2017

We are entering a new era of commerce fueled by younger consumers, mobile devices and high demand for more personalized shopping experiences. Millennials are now the largest generation in the U.S. workforce, and their income and buying power are rising. […]

November 2, 2017

Not long ago, ecommerce was a trendy concept. It was a new way for us to do the things that we did before. Today, ecommerce is part of our lives. It fundamentally changed the way we do things. Take, for […]

October 23, 2017

The customer experience model of today looks different than it did even five years ago, yet certain pillars of customer experience remain. With the introduction of any new tool for customer engagement, you must strive to make experiences more personal, […]

May 26, 2017

Retail organizations are struggling to provide seamless digital experiences, but ironically, their own internal organizations can be part of the problem. That’s because the different touchpoints through which companies engage customers are often still managed in isolation by separate teams, […]

March 27, 2017

Now that 2017 is well underway, it’s time to take a few minutes to assess the State of Digital Marketing. Here’s an easy to use guide to current trends and statistics, which might make it easier for you to create […]

August 10, 2016

Artificial Intelligence (AI) just might be the missing piece to your marketing automation. By counter intuitively adding a human touch to the automated communications with your potential customers, it significantly enhances their digital customer experiences (DXM). Additionally, if you include […]

May 13, 2016

E-commerce has become essential in the last few years for businesses that sell just about anything. Secure payment providers, peer review systems and lots of practice caused customers to transition from cautiously testing the waters with online shopping, to e-commerce […]

April 25, 2016

image credit The overwhelming expectation of digital is that it will be fast. Impatience is the defining characteristic of online behavior. “We wanted to understand how much the speed of our website affected user engagement,” Matt Chadburn and Gadi Lahav […]

April 13, 2016

Image Credits: cardwellbeach.com While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as […]

March 29, 2016

Image Credits: geekwire.com Amazon has become the “big dog” of e-commerce, establishing itself as the benchmark by which other companies measure themselves. While many traditional retailers — as well as pure play e-commerce vendors — have taken the challenge, no […]

October 2, 2015

Here we are, over 20 years after the emergence of e-commerce, and while it has captured imaginations and created some over the top retail success stories — the $90 billion revenue behemoth Amazon comes to mind — business to business […]

August 27, 2015

Walk down any busy street and you’ll see it — mobile usage is on the rise. It’s no secret, and yet, the stats might still be surprising: According to a recent comScore report, 2010 saw 1 billion mobile users globally, […]

May 21, 2015

Google Webmaster Search Console has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic. As Webmaster became the go-to tool for search performance, Google learned that some report updates were necessary […]

May 11, 2015

We hear a lot about marketing technology platforms — the marketing clouds, the experience platforms and the digital marketing hubs. Most marketers are familiar with these platforms, but many aren’t aware of all of their components and how brands can […]