Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25.1 billion annually by 2023, up from $11.4 billion last year. That’s a 14 percent compound annual growth rate over the next five years.
