Tag: Customer Data

October 5, 2021

Moz, which produces search engine optimization technology, has announced the launch of True Competitor. This new tool, currently in beta, joins a suite of research tools within Moz Pro. It is designed to help users identify a website’s true competitors […]

June 21, 2021

For over a decade now companies have been capitalizing on the three V’s of big data: volume, variety and velocity. The ready availability of customer data — in theory — translated into a goldmine of insights for businesses. Yet according […]

November 18, 2020

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under […]

June 1, 2020

In the martech world, we’re faced with evolving technologies and strategies every single day. Each “next” thing that appears seems to be fancier, more promising and even, well, sexier than the previous one. But, has this made us lose sight […]

May 28, 2020

Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what […]

March 31, 2020

Meanwhile, AI is slowly but steadily becoming more prevalent in customers’ day-to-day lives. It makes everyday tasks and small chores easier and is quickly becoming more readily available in lots of shapes and sizes to suit customers’ needs. Google and […]

March 13, 2020

2020 marks the beginning of the first comprehensive data privacy legislation in the US, the California Consumer Privacy Act. (CCPA). In 2018, California legislators passed a new set of laws designed to implement regulations on how an organization collects, stores […]

December 20, 2019

What does quality content have to do with the wave of privacy laws that are hitting the market? On the surface they seem like two completely unrelated topics, but bear with me for a minute. Consumer privacy laws like the […]

August 30, 2019

The web has evolved considerably over the past several years, sparking numerous debates over its future. Among those voicing an opinion on the subject is its creator, Sir Tim Berners-Lee, who maintains that “it would be defeatist and unimaginative to […]

May 15, 2019

New measures limiting the use of cookies in the Google Chrome browser will give users more easy-to-access information and power over which cookies websites have installed on their browsers, crucially distinguishing between cookies that actually help you and those that […]

November 2, 2016

The United States Federal Communications Commission last week adopted privacy rules for both wired and wireless broadband ISPs aimed at giving consumers greater control over their data, more privacy, and stronger security safeguards for that data. The rules implement Section […]

November 3, 2015

The evolution of mobile tech is closing the gap between digital and tangible planes. How can marketers use these advances to facilitate the customer journey and drive sales? Consumers navigate the online and offline worlds on their own terms before […]

September 14, 2015

The “right to be forgotten” concept presumes that, upon request, third parties that have information concerning individuals or entities should remove such information deemed private or damaging. The concept extends to past events that are no longer occurring, yet their […]