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How CDP Insights Go Beyond Marketing

November 18, 2020

Via: CMSWire

According to new research, a third of companies are in the process of deploying a customer data platform. (1) This comes at a time when marketers are trying to retain their current customers and engage with potential ones, all under the shadow of a global pandemic, where consumer buying patterns have experienced unprecedented shifts.

Reacting to changing consumer spending patterns isn’t the only challenge marketers face. Consumers interact with brands through different touchpoints across multiple devices.

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