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How brand management can be enhanced in the age of AI

Meanwhile, AI is slowly but steadily becoming more prevalent in customers’ day-to-day lives. It makes everyday tasks and small chores easier and is quickly becoming more readily available in lots of shapes and sizes to suit customers’ needs.

Google and Microsoft are among the popular global brands that have already regulated their business operations to focus on Artificial Intelligence research. Other industry leaders like IBM, Amazon, Facebook, Apple, and Alibaba are not far behind from this objective.

According to a market research firm IDC, global spending on AI systems is said to reach $57.6 billion in 2021.

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