Happy 2nd birthday, GDPR. The European Union’s General Data Protection Regulation’s saw its two-year enforcement anniversary date pass by Monday, May 25. By now we’ve heard about the major fines over the past two years. Now the question is what has GDPR done for marketing over the past 730 or so days?
Some originally thought marketing would be vastly improved. CMSWire author Sean Connell, a technology evangelist for Verndale, called GDPR in 2018 an “an incentive for brands to take a more strategic approach to how they aggregate and utilize customer data. In the end, this is a good thing for brands and consumers alike for several reasons.”