Tag: analytics

January 7, 2020

Using predictive analytics to power up email marketing is nothing new, but it is becoming increasingly popular these days – particularly for e-commerce businesses. The reason for this is that predictive analytics help companies make smarter and faster decisions. Check […]

October 3, 2019

The familiar line from the American Express commercials, “Don’t leave home with it,” was meant to have consumers remember their credit cards. It is an especially useful reminder when purchasing online. With the advent of cashless retail (or cashierless retail, […]

November 20, 2018

Voice search is growing, a statement appearing time and time again throughout the web. It has fundamentally changed the way people search and it’s here to stay. With a simple command, users can conduct searches for information, products, services and […]

September 24, 2018

Money, time, employees, and resources – these are in short supply for a lot of midsize businesses. But many of them are overcoming those limitations by tapping into their abundance of data to channel their passion, genius, and perseverance into […]

June 4, 2018

Google Analytics When it comes to web analytics tools, Google Analytics is the gold standard. It’s simple to set up, customizable, and provides all the basic information you could want about your site. With Google Analytics, you can collect data […]

March 30, 2018

What makes a successful blog? If you think the answer is number of views, you may or may not be right Some blogs are there to convert, others to promote awareness and some are there to encourage conversation. Regardless of […]

March 19, 2018

One of the most accurate methods to help you do this is by digging deeply into your store’s analytics. Analytics can help you find out what on your web pages isn’t working, or can still be improved further. Unfortunately, the […]

May 9, 2017

Kobe Bryant and Magic Johnson are both all-time great guards who played for the Los Angeles Lakers. Bryant is one of the highest-scoring players in league history with 25 points per game, and Johnson averaged 19.5 points per game. While […]

April 20, 2017

We, as an industry, need to retire our obsession with “real-time,” “near real-time,” “speed-of-thought” and every other time-specific type of analytics. The demand for accurate, real-time data analysis spawned a feeding frenzy of analytics product design and shaped the entire […]

March 29, 2017

How analytics have evolved. Who would’ve thought just a few short years ago that we’d be speaking about predictive analytics and machine learning in the same sentence? Predictive analytics has existed for decades. But it has received increased attention recently […]

January 12, 2017

Though it’s made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience. That was the big takeaway from a recent webinar by Forrester […]

January 4, 2017

Technology is a beautiful thing. It can make life more convenient by allowing people to push a button and get something good — a ride home, a vacation rental, or dinner. It’s also a powerful tool that can improve safety […]

December 21, 2016

Developing privacy-aware corporate cultures with organizational structures that address legal risks is no small task. But more than ever organizations must have an eagle eye on processes that safeguard personal information. Gartner expects that by 2018, 50 percent of business […]

November 22, 2016

One person’s trash is another person’s treasure. Many small businesses store internal documents on their private servers and never imagine they might be useful and interesting to the outside world. But they very well might be. Let’s say you went […]

November 17, 2016

Predictive algorithms have been available for a very long time. Initially, analytics were run within the night batch process, with results distributed only to a happy few recipients. Those analytics were not very well received, especially in an industry like […]

November 14, 2016

Business owners and commercial e-commerce platforms recognize that now, more than ever before, analytics are an integral part of success. That’s because there are more than 110,000 e-commerce websites out there generating revenue of a meaningful scale. That doesn’t even […]

October 21, 2016

In simple terms, tag management designates the activity of solving websites tag-related problems. Technology businesses deal with these issues for site owners – and among them are companies like Adobe, Supertag, Tealium or UberTags. Perhaps even more widely known is […]

October 21, 2016

Adobe Systems has released new capabilities in its analytics platform to help companies better analyze experiences on web and mobile applications. The fall release includes improvements to Analysis Workspace, a product that provides Adobe Analytics users the abilities to drag-and-drop dimensions, […]

July 19, 2016

The new platform launched by Google on 15 March 2016 is targeting business data management professionals that benefited so far from Adobe and Oracle products, as well as other business specialists that just started managing their audience with digital tools. […]

April 14, 2016

I was prompted to write this how-to post since some email marketers I speak to during Email Marketing training courses, use Google Analytics, but weren’t aware it can be used for email tracking “beyond the click”. They were also unaware […]