One of the most accurate methods to help you do this is by digging deeply into your store’s analytics. Analytics can help you find out what on your web pages isn’t working, or can still be improved further.
Unfortunately, the stats on how ecommerce stores use their analytics is rather dismal. 80% of online stores don’t use Google Analytics properly, which breaks down to:
- Just half of all ecommerce stores even bother tracking their main conversion points
- 67% of stores haven’t integrated social-media tracking with their analytics
- 73% don’t bother to track micro conversions like newsletter signups or new registrations
