Though it’s made some headway in recent years, business to business (B2B) ecommerce still has a ways to go when it comes to measuring up to the consumer experience.
That was the big takeaway from a recent webinar by Forrester VP and principal analyst Andy Hoar. Hoar, who leads the B2B ecommerce practice at Forrester, presented the findings from the “2016 B2B Benchmarks: Insights from the 4th Annual Sell-side Survey,” a survey completed by 75 B2B wholesalers, distributors, suppliers and manufacturers doing business online.
