Tag: analytics

April 1, 2016

Some products demand a very specific conversion strategy. If yours includes a process of generating leads through your website to nurture and follow up offline, then you may face an issue which has plagued marketers for years. While it may […]

March 30, 2016

Image Credits: seotwist.com Adwords has been around for a long time. When the first 350 users logged in, they were greeted by a stripped-back, spreadsheet-based display very similar to the one we see today. They were also possibly listening to ‘Bootylicious’ […]

March 24, 2016

Rapid change is happening in the mining industry, as companies assess how to use new technology and embrace digital transformation.  Analytics programs capture and crunch data from many sources and build real-time dashboards. These tools allow decisions that had formerly taken weeks […]

March 22, 2016

Small businesses can cost-effectively analyze large data sets to improve their marketing and product quality and accelerate customer relationships. Leaders from every business sector must learn how to grasp its changes for the future as Big Data becomes the key […]

March 18, 2016

Sometimes, we can get blinded by statistics. They can be skewed and manipulated to serve the purpose of the presenter, giving us false impressions that don’t tell us much. With numbers being thrown around daily about social media users, engagement, […]

March 8, 2016

If there’s one thing we learned in 2015, it’s that in 2016 marketers are increasingly moving away from a “Mad Men” advertising era to a digital marketing age focused on the customer experience and journey. So what strategies, technologies, and […]

February 16, 2016

A recurring theme I hear among paid social pros is the measurement discrepancy between Facebook and Google Analytics. People seem to have a really hard time matching up what’s happening with campaigns on Facebook and subsequent engagement, as measured by […]

February 5, 2016

Smartphones and other mobile devices are set to flood the Internet with data in coming years. Cisco Systems Inc.CSCO +1.90%, whose hardware runs much of the Internet, this week estimated that data traffic from cellular networks will rise eightfold by 2020, to 366.8 […]

December 18, 2015

It’s the time of year when every social media network is releasing their own “Year in Review.” Facebook’s includes a list of the most posted about news items and the way that people used Facebook to engage with the global […]

December 3, 2015

The explosion of mobile has made tracking and targeting consumers across devices increasingly challenging for marketers. During the desktop/laptop era, marketers got spoiled by the availability of better analytics than they’d ever had in the offline world (with the possible […]

October 27, 2015

What are the premises on fake reviews? Fact 1: Many people validate their buying decisions by searching online reviews for the product they are interested in. Fact 2: Some e-commerce retailers provide fake reviews for their products. Fact 3: Amazon […]

October 20, 2015

Many people are frustrated about the decline in Facebook reach these days. However, when you dive into your Insights, you’ll receive a bounty of information about how your content is performing. You may even find that your content is resonating […]

September 17, 2015

Visual bookmarking and discovery platform Pinterest has more than 100 million monthly active users. This milestone was revealed in a report by The New York Times earlier today and seemingly confirmed by engineer Tracy Chou in a Tweet. Having over […]

September 7, 2015

Customer experiences are one of the most complex challenges marketers face today. Consumers are constantly streaming data about their wants, needs, and preferences with every interaction they have with brands. And in return they expect companies to provide relevant and […]

August 28, 2015

Source photo There is still much to look forward to in the way of technology in 2015. It’s explosive. It’s all encompassing. It’s Big Data. Nearly every aspect of our lives are already touched by data in some way. The […]

May 21, 2015

Google Webmaster Search Console has become a significant reporting influence for reviewing the performance of a site from the perspective of search traffic. As Webmaster became the go-to tool for search performance, Google learned that some report updates were necessary […]

May 6, 2015

When it comes to increasing sales, marketing is crucial – but it won’t help you unless you’re also tracking your marketing efforts. Tools such as Google Analytics help you with both tracking and analysis, which can help you gauge how […]

May 4, 2015

On many occasions I find myself meeting, even still to this day, those who state, “We knew we needed SEO, we just didn’t know how to get started.” One of the most important points in a successful organic search campaign […]

April 29, 2015

For many merchants, running an online store can be a complicated balance of priorities, with daily tasks ranging from product sourcing and customer management to marketing and operations. Often lost in that shuffle is one of the most important activities […]

April 29, 2015

SkyGlue is a powerful add-on tool for Google Analytics that helps web analysts to get more out of Google Analytics. With SkyGlue, you can automate Event Tracking for your website, zoom in on visitor analytics, and export and integrate your […]